Services / Globalisation / Multilingual search engine marketing (SEM)

In today’s competitive market, attracting specifically targeted users to your website can be a challenging task. Multilingual search engine marketing (SEM) is the most effective way to generate traffic, as well as to establish credibility and a sense of authority that traditional advertising cannot. Simply translating keywords directly from one language to another without understanding or considering relevant aspects of the local language and culture is not enough to ensure that your page or site will be found by global Internet users. Since the direct translation of a specific search term might not work in another language, mLingua's global marketing team will partner with you to maximise the effectiveness of your multilingual SEO and PPC campaigns.

Our multilingual services include:

  • SEO Audit – Our services begin with an on-site SEO audit. We will use this to advise you of various strategies you can use to improve the optimisation of your existing website.
  • Linguistic Keyword Research – Prior to defining your multilingual SEO/PPC strategy, we will conduct thorough research in order to identify the keywords that best fit your target audience.
  • Multilingual Landing Page – Our native experts will assess the suitability of your landing pages for your target markets before translation begins and ensure that when they are localised, they will carry imagery, messages, colours and fonts that will produce maximum impact.
  • Copywriting – Available in over 100 different languages, our website copywriting process consists of a linguistic review, keyword optimisation and proofreading, all performed by experienced mother-tongue professionals.
  • Search Engine Selection – We will ensure that your search marketing is targeted at the biggest search engines for your target locale.
  • Competitor Analysis – We will gather information on the strongest competitors in the market by analysing their SEO strategies and strengths.
  • Multilingual Site Management – After implementing your multilingual SEM strategy, we will continuously monitor your rankings and improve your results by adjusting to changes in your competition and market trends.

Reach your global audience and increase your ROI with mLingua. Contact us at info@mlingua.pl to find out how we can optimise your website in multiple languages today.